Masaru ibuka and akio morita biography sample
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The Greatest Marketer You May Not Know
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Before there was Apple, there was Sony. And before there was Steve Jobs, there was Akio Morita. A marketing genius who built Sony into one of the world’s best-known and widely respected brands, Morita and Sony almost single-handedly shifted the negative, second-rate connota- tion of “made in Japan” and demonstrated that the nation, devastated by World War II, could become an economic force in the world.
Under Morita’s year watch, Sony created a remarkable string of industry-changing products that range from the first home- use VCR to the groundbreaking Sony Walkman and the compact disc. He even took Sony into the movie business by acquiring Columbia Pictures in A visionary who believed in global markets, Morita understood that innovation and marketing would drive profits and growth, and he was intent on forging strong business relationships in North Americ
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Akio Morita
Akio Morita (born ), along with a few other entrepreneurs, embodied the postwar recovery and growth of Japanese industry. Morita and Sony Corporation, which he cofounded with Masaru Ibuka, challenge conventional notions about Japan's "economic miracle." The energy and inventiveness of small, independent companies like Sony, not keiretsu (industrial conglomerate arrangements) or the Ministry of International Trade and Industry (MITI), were the impetus for Japan's postwar economic development; their dependable high technology products changed the image of Japanese exports abroad.
Akio Morita was born January 26, , the first son and fifteenth-generation heir to a sake-brewing family in Kosugaya by near Nagoya. Influenced as a boy by his mother's love of classical music (his family was one of the first to own an RCA Victrola in Japan), Morita developed a keen interest in electronics and sound reproduction. He became so engrossed in his electronic experiments, e
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Case 16 Masaru Ibuka, Akio Morita, Soichiro Honda, and Takeo Fujisawa: The Groundbreaking Nature of Sony and Honda Becoming Global Companies
“Sony of the World”; “Honda of the World”
After Japan’s defeat, through the postwar reconstruction period and the era of high economic growth, many entrepreneurs thrived. Looking solely at those involved in the manufacturing industry, one can quickly name a diverse group of entrepreneurs. In addition to Sazo and Konosuke, others of stature were Keizo Saji of Suntory, Shojiro Ishibashi of Bridgestone Tire, Takeshi Mitarai of Canon, Toshio Iue of Sanyo Electric, Tokuji Hayakawa of Hayakawa Electric, Masaru Ibuka and Akio Morita of Sony, and Soichiro Honda and Takeo Fujisawa of Honda Motor. These entrepreneurs played a leading role in economic growth, especially during that lengthy period. It is also worth noting that the business sectors in which they were active all involved consumer goods.
The dynamism of entrepreneurs during this period c